Formation of an animation program for guests on the example of the hotel complex 'Pacific Plaza Sakhalin'. Coursework animation at a hotel company Organization of animation programs in a hotel

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Introduction

The hospitality industry is quite difficult to give any specific and capacious definition due to the huge number of industries that make it up.

When examining the nature of the hospitality industry, it is important to realize that it includes various areas and sectors, in addition, one should take into account the relationship system that exists between the hospitality industry and other industries that are in many ways similar to it.

The entertainment, leisure and sports sector plays an important role in the overall infrastructure of the hospitality industry and solves various tasks (primarily, education, the formation of an optimistic mood, education, recreation, and the development of people's culture). Filling your leisure time with entertainment and sports, a person rests and recuperates. The enterprises and organizations of the entertainment sector include circuses, zoos, attractions, game libraries, amusement parks, as well as a variety of entertainment enterprises - theaters, cinemas, concert halls, philharmonic halls and much more.

Enterprises of the entertainment and sports industry act as independent and separate units, attracting significant material, financial and labor resources.

Hotel enterprises establish economic ties and business contacts with enterprises providing entertainment, leisure, recreation and sports services. Animation services are formed in hotels that organize leisure and recreation for guests, in addition, many hotel enterprises have their own sports facilities (pools, tennis, golf, water attractions, etc.), as well as cinema and concert halls, discos, various clubs, gaming establishments.

Increasingly, tourists who are going on a trip are interested not only in living conditions and excursion programs, but also in the presence and level of the animation team in a hotel, boarding house or resort complex.

Animation is a relatively new area of resort activity, involving the personal participation of tourists in game and theatrical show programs, sports, cultural and entertainment events. This phenomenon is a product of competition between resorts seeking to diversify the rest of their clients.

Animation teams work with tourists throughout the day: in the morning they are invited to game and sports and recreation programs, in the afternoon to theatrical performances, in the evening they organize a colorful show, birthday celebrations, dating evenings, dance evenings, etc. For children and adolescents, game programs, water attractions, excursions, horseback riding, competitions, demonstrations of feature films and animated films, and the work of various circles are offered. Such activity is especially popular on vacation in Turkey, Egypt, Greece, Spain, and Cyprus.

The topic I have chosen is interesting and relevant, since a special place in hotel enterprises at the present stage of development is occupied by an animation service that provides organization of animation activities for tourists. It is animation that is the source of a large additional profit for the hotel, and the attractiveness of the tourist product, therefore, all modern hotel enterprises are interested in professionals of this profile. In my work, I will reflect all directions animation programs how in Resort hotels and business hotels.

Chapter 1.Ohotel service: "Animation"

1.1 Creating a certain climate in the hotel

Each person, moving into the category of a tourist, in a sense changes internally and expects from the upcoming vacation not just a physical one.

and psychological recovery of the body, but also something special and unusual. The hotel should become that place, an extravaganza, a fairy tale where they could plunge, discover a completely different world of the universe and forget for this week, two, three pressing problems of their real life.

And one of the main tasks facing the management of the hotel that receives tourists is not to deceive these expectations.

Therefore, everything that is done at the hotel is aimed at organizing the most comfortable conditions for recreation, creating an atmosphere of abundance, celebration, in general, all the prerequisites under which a tourist would want to return to this particular hotel again and again.

The implementation of these tasks is carried out by all services of the hotel. Starting with the reception workers who meet the tourist on the day of his arrival, the maids who clean the rooms, the security workers who ensure the safety of the stay at the hotel, the catering staff, other service areas, and ending with top managers, they strive to live up to this idea. The mood of the tourist, the feeling of pleasure and a good impression from the rest depends on all together and each individually.

One of the components that creates a psychological atmosphere have a nice rest, is a friendly attitude towards guests and an indispensable, sincere smile on the faces of serving people. This is that “plus something else”, that zest, which, although not included in the price, but only implied, plays a big role in creating the image and complete image of the hotel, enlivening the diverse range of services and equipment provided.

In addition, the hotel administration tries to organize work based on an individual approach to each client.

Congratulations on the birthday of tourists: on the basis of registration sheets, employees select guests whose birthdays fall within the period of stay at the hotel. A greeting card is prepared in advance for each birthday person, a table in a restaurant is festively decorated, a cake is ordered, music is played in his honor, and in the evening animators from the stage congratulate tourists and say wishes.

Tourists who come to the hotel more than once are called "repeat guests". When such clients check in, the administration sends a fruit basket and a postcard to the room in advance. Tourists who come to the hotel again are grateful and, of course, welcome guests, which means that they liked it last time and decided, given the possibility of such a variety of hotel choices, to spend their holidays here again. In addition, they are happy to recommend it to their friends, relatives, work colleagues. Therefore, the administration is interested in having as many of them as possible and pays special attention to them.

All information on tourists is entered into the computer database of the hotel. Using its own database, the administration conducts correspondence with guests: congratulates them on holidays, happy birthdays, informs them about innovations in the coming season, invites them to visit the hotel during the holidays, and offers discounts. The administration gives priority to such guests, they can be allocated the best rooms in the hotel, significant discounts on services are provided.

VIP clients require a special approach. The name itself speaks for itself - these are very important people: politicians, artists, big businessmen and other well-known personalities. The administration prepares in advance for their meeting, sends champagne, fruit to the room, organizes an additional security system, offers additional services, reserves places in special restaurants, organizes transfer from the hotel to the airport, etc. visit hotel VIP improves the image of the hotel, significantly increases its income, affects the pace of development of the hotel.

The infrastructure of the hotel should include all the services necessary for a comfortable stay and effective rest. The higher the category of the hotel, the greater the requirements for the service sector. The hotel is like a mini-town, which also has its own doctor, who provides round-the-clock medical care to guests; and a mini-kindergarten with its own nurses, nannies, educators, who can fully take care of the children and give parents the opportunity to relax and have a calm and complete rest; these are hairdressing salons, where they can satisfy the most sophisticated requirements of guests from different countries; and shops that have in their assortment a wide variety of goods necessary for a tourist on vacation. Each hotel has its own security service, which guarantees guests safety and peace.

Another important service in the hotel is guests relations. This service is an intermediary between guests and the hotel administration. With all the questions that arise during the stay at the hotel, claims, wishes, tourists turn to this service. The task of the staff of this service is to listen carefully, try to help, correctly and delicately solve the problems that have arisen. In addition, the service constantly conducts a survey of guests to study the requirements, tastes, wishes of tourists, to identify any negative aspects in the work. This helps to adjust the work of all hotel services, improve and improve the service. But the main people who play an important role in creating this or that psychological climate in the hotel are the animators, their personalities and their ability to create a special mood and a feeling of comfort and coziness among tourists.

1.2 Personal qualities of the animator

In the process of interaction between tourists and hotel staff, the attitude of the guest to the hotel, the schedule established in it, the service, the comfort created especially for him, and hence the mood for relaxation, are formed. From the friendliness and professionalism of all the hotel staff that receives guests, it largely depends on whether the tourist wants to come to this hotel again.

It depends on the qualifications of the animators: how long will the tourist remember this rather short vacation in this hotel.

Animation is a whole industry in hotel service, an integral part of the entire service of a club-hotel (restaurant, sports ground, swimming pool, etc.). Animators are essentially the same mass entertainers who are hired so that none of the guests get bored. In a word, the animator is the soul of society, the person who must keep the mood of the public at the highest level. After all, it is not in vain that the very word "anima" in translation from Latin means "soul", "spirit". But here, too, the main thing is not to overdo it and do everything so that the guests are satisfied with the rest and the work of the animation team.

The animator is the same artist, and all his activities require constant dedication - daily, every minute, for fifteen or more hours a day. Not everyone can withstand such an active and stormy rhythm, which is why it is so important to organize the work of animators well. A good animator is half the success of any event. Whether it's a birthday, wedding or corporate party. The era of template holidays with toastmasters, toasts and traditional, boring contests has long passed. The new century dictates new standards of the holiday. And the animators play an important role here.

Who can be portrayed by animators? Yes, anyone! Animators are both familiar to us clowns, and characters of famous animated and feature films, these are robbers and pirates. In a word, whatever your soul desires.

Animators will equally interest both children and adults. Children will be happy to accept a funny game, and adults will be happy to remember their childhood by participating in interesting competitions. The performances of the animators are especially interesting in that they involve the viewers of the program in an exciting interactive action.

Training of animators is carried out today by many organizations, because this is really the profession that is needed in the field of celebrations. Animation management structure can be imagined as follows:

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The chief in the animation system is the animation manager. He reports directly to the General Manager, who in turn reports to the hotel owner.

As a generalist, the manager of animation activities is called upon to identify, satisfy and develop the socio-cultural interests of different groups of the population, develop targeted animation programs and social technologies for their implementation, stimulate innovative movements in the field of tourism, manage the economic mechanisms for organizing animation activities, and introduce effective pedagogical methods. development of cultural and aesthetic creativity.

The fundamental feature of a specialist animator is that knowledge of sociology, economics, political science, law, management theory, the basics of directing and a number of other socially significant and highly prestigious sciences today is not an end in itself, but as an essential means of implementing the leading metafunction of socio-cultural activity - introducing a person to the achievements of world culture, the full development of his creative potential.

The manager-animator must know the psychological and pedagogical foundations of managing the temporary team with which he works, be a leader in a variety of tourist teams that differ in age, composition, education, social status, and be able to influence the opinions of others.

Managers-animators must have high business skills, deep knowledge of people's psychology, practical skills in working in a well-established mechanism.

The Animation Manager reports to:

· methodologist-animator (choreographer), who is engaged in preparing scripts and staging shows, developing costumes and conducting rehearsals;

An organizer-animator who provides the organization of the process of animation activities with everything necessary.

In addition to the people who are directly part of the animation team, the artist (if he is not among the animators) also helps to make the performances brighter and more colorful, who decorates the scenery for the performances, draws announcements, posters and other materials for them, and the tailor who sews and answers for evening costumes of animators.

Becoming an animator is not easy. The animator must initially possess certain work skills and abilities, and must also be psychologically prepared for this work.

In addition, special seminars and practical classes are held on dancing, developing a program for the season, holding sports games and competitions. Every two weeks the animation program changes, so the animator's working day is very busy.

The morning starts at seven o'clock. Personal hygiene, exercise, breakfast.

At nine in the morning, the animators gather for a meeting where organizational issues for the upcoming day are resolved, after which communication with guests begins - yoga classes, morning exercises.

After lunch and water gymnastics in the pool, there is a break until dinner, but dinner is followed by the most intense animation program: performances, dancing with guests, socializing in bars, entertainment shows.

Singers, professional dancers and musicians work together with the animators, who are often specially invited for the evening and paid by the hotel administration.

The earnings of the animators themselves vary depending on work experience: an animator who does not dance, but only entertains the public, can be offered a salary of 250-300 dollars. And an animator who dances, sings and plays musical instruments and speaks at least English (and preferably German) can earn 600 or more dollars a month. In foreign hotels, knowledge of the Russian language is also very important - in the summer, up to 70% of the guests in these hotels are Russian-speaking tourists, so there are a lot of people from the CIS countries among the animators.

With well-developed systems of club recreation, a large number of specialists in the field of animation activities are required.

By and large, the activity of the animator is aimed at developing the creativity of tourists, enriching the content of animation activities, searching for new forms of work, taking into account modern demands, using material and expressive means in full.

And if you equip tourism workers with interesting and exciting programs that take into account age and psychological characteristics, local traditions and traditions of other countries, then this will make tourism mass, capable of involving all social strata of the population, including youth.

Considering program tourism and animation services in hotels, we can conclude that in the modern world, in the conditions of fierce competition in the tourism services market, it is impossible to imagine a hotel complex without organizing animation activities in it.

1.3 Concierge - same animator

In Moscow, basically, all hotels are business hotels, and the usual animation program service in these hotels will not be acceptable, since the clients of business hotels are businessmen. And as additional services, some hotels, such as National, Metropol and others, consider such services as Guest Relations and concierge service.

The main function of Guest Relations is to provide complete information about the possibilities of the hotel with a list of current and planned events, information about VIP-service, organization of medical care, provision of babysitting services and much more.

The functions of the concierge in most cases relate to the leisure of guests: this is ordering seats in restaurants, booking air and railway tickets, theater tickets, organizing excursions, as well as information about various institutions and events in the city.

The concierge is the staff at the hotel. But concierges may not be hotel employees, but independent entrepreneurs who buy from the hotel the right to do this work on its territory. They hire their own helpers.

There is an organization "Golden Keys of Concierges", which includes the concierges of the best hotels in Moscow and St. Petersburg. The specifics of the work of a concierge in a hotel is to provide the client with absolutely any services, and especially those that cannot be performed within the hotel. The advantage of ordering services from the concierge is that the client receives everything from one hand - the hands of the concierge, without wasting time on making various requests to different companies and people. Moreover, it does not matter whether he is a guest of the hotel or not. When ordering services from our concierges, the client can be sure that his request will be fulfilled on time, efficiently and accurately, since all employees are professionals, have a long work experience and many business connections in Moscow, in Russia and abroad .

Here are the main types of services provided by the organization, although the list can only be limited by the imagination of the client:

· Vehicles. Passenger / limousines / cargo / mini-buses / buses.

· Excursions/guides.

· Translators.

· Theater tickets. Purchase / delivery.

· Air tickets. Reservation / confirmation / date change / delivery.

· Railway tickets. Booking / delivery.

· Rental of mobile phones.

· VIP service at the airport.

· Bodyguards.

· Flowers. Purchase/delivery and more.

The most inventive and experienced concierges also carry out unusual assignments. Example: a guest who arrived from Italy to Moscow for business purposes needs to congratulate his wife on her birthday. He turns to the concierge of the hotel where he is staying with a request to deliver a bouquet of flowers to Italy to his wife. In this case, the concierge must contact the Italian concierge service and agree on the delivery of the bouquet to a specific address. It takes years for a concierge to develop a wealthy clientele. In addition, you need to know a lot and be able to be a good concierge - to know in detail the life of the hotel and its services, to speak several languages, to have a sociable character, to have good connections in the city, and maybe even beyond. Some hotels have special groups that perform the functions of concierges, guides, translators. Groups work with tourists who do not speak the local language.

Chapter. 2.Animation programs in the hospitality industry

2.1 Forms and tasks of animation programs

At present, a completely new direction has begun to be actively used all over the world - animation, i.e. revitalization of recreation and organization of direct impressions from personal participation in events.

This phenomenon in tourism is born of competition between resorts of equal magnificence in interiors and service.

Animation (from the Latin anima - soul; animatus - animation) or leisure, human activity, primarily associated with recreation (from the English. Recreation - recuperation).

In the Explanatory Dictionary of Tourist Terms, the concept of "recreation" is defined as "an expanded reproduction of human strength (physical, intellectual and emotional)".

The Tourist Encyclopedia defines recreation as "the restoration and development of a person's physical and spiritual strength through recreation, including tourism." The moral and psychological climate in society, its cultural level, physical and moral health depend on the organization of leisure of the population. Recreation is the restoration of human strength. Rest is a means by which a person's strength and working capacity are restored.

Leisure can also be defined as a means of restoring a person's strength in the course of his activity (for example, amateur activities); those. Leisure is part of leisure because it does not include time for sleep and other indispensable costs that we might call rest (Figure 1).

Tourism is one of the most active and interesting types of leisure, combining exciting and educational activities at the same time.

Rice. 1. Recreation

In campaigns, trips, travels, patience, courage, endurance, curiosity are brought up; cognitive activity is encouraged on excursions; interest clubs develop creative abilities.

Animation is considered as an activity for the development and presentation of special programs for spending free time. Animation programs include sports games and competitions, dance evenings, carnivals, games, hobbies, spiritual activities, etc.

Animation is a new direction in tourism, which is designed to "breathe the soul" into tourism programs and thereby attract participants to them. Consequently, an animator is a specialist who develops individual and collective leisure programs, orienting a person in a variety of leisure activities, and organizing a full-fledged leisure.

Animation as a factor of human social activity acts as a form and method of studying the current practice, which requires professionally trained specialists in this area of social activity.

One of the areas of animation in the tourism industry is the animation of tourists resting in hotels and recreation centers (resorts), where animators work with tourists all the time, and the main task of these workers is to prevent people from getting bored.

Most often, such workers are found in clubs such as "all inclusive". During the day, tourists can see them at the boutique counter or teaching beginners on the court, at sports or fishing organized for tourists.

In the evening, the same animators organize a colorful show involving tourists. As a form, animators have bright T-shirts. On the T-shirt - a card with the name of the animator and the flags of the countries whose languages he speaks.

Preparation and development of animation programs is a special activity of the tourism industry. They include sports games and competitions, dance evenings, carnivals, games, spiritual activities, etc.

A recreation program is a plan for conducting tourist, sports and recreational, cultural, educational and amateur activities united by a common goal or plan.

The functions of animation programs are the organization and management of cultural, recreational and sports events, their further distribution among tourists.

During the formation of the animation program, its organizers should answer the following questions:

1. For whom the program is being made, where it is determined:

the age and gender of future viewers (if it is a family hotel, what is its contingent, whether children, older people will watch our program, etc.);

social status and professional employment (is our hotel a closed club for aristocrats and a select part of businessmen or is it a youth camp for students)

nationality (peculiarities of cultures and traditions);

· the lifestyle of people having a rest in the hotel (classic, extreme, "domostroy", etc.);

state of health (this is especially important in the development of sports and recreation programs);

2. What is the basis of the animation program (the main idea and goals of its achievement);

3. How to build an animation event.

As a rule, at the beginning of a new season, the chief of animators, with the assistance of the team, develops and approves the animation program for the entire season.

For each day of the week (by the hour), an exact schedule of activities is drawn up, and each team member is assigned certain responsibilities for their implementation.

The general animation program is prepared in such a way that entertainment and sports elements are diverse in form, interesting for tourists and that as many participants as possible are involved in the events.

Evening shows should be repeated no more than once every two weeks, based on a typical two-week stay of guests at the hotel. The script, music, lighting, choreography, costumes - everything is clearly thought out and organized by the team members and the leader, who often takes part in the show programs himself.

During lunch and before dinner, animators meet guests at the entrance to the restaurant, wish them a good appetite, get acquainted with new guests, communicate with those with whom they played today, sit down at tables, and trying not to pause in the conversation, entertain guests and invite them to take part in games and entertainment shows in the afternoon.

All animators who are not involved in the performance take part in the preparation of evening shows and entertainment programs: they prepare scenery, costumes, other props, make up the actors, help them get dressed, etc.

2.2 Sports and recreation area

cultural wellness animation hotel

Sports animation involves theoretical training, since the result is possible only when there is a theoretical basis.

Sports animation is based on a healthy lifestyle. A healthy lifestyle combines everything that contributes to the fulfillment of social, professional and domestic functions by a person.

Preservation and promotion of health are the main functions of sports animation.

Of particular importance in the complex of activities aimed at entertaining tourists is given to all kinds of sports activities, competitions, competitions.

And here everything that has been developed and created by mankind in this area at the moment can be used. These are games that have long been familiar to everyone with known conditions and rules; and completely new, developed right here, in the process of communication; and proposed by someone from the vacationers, modernized, adapted to this situation and borrowed from colleagues from a neighboring hotel.

In games, animators take part as players, presenters and judges. Their task is to stir up interest and control the course of the game, resolving possible conflict situations.

During the game, the animator clearly states the rules, ensures its continuity, safety, organized start and end with a mandatory outcome and announcement of the winners.

Animators create such an atmosphere of enthusiasm and excitement that nearby tourists switch their attention to the game and gradually get involved in the process themselves.

The dynamism, the groovy nature of competitiveness allows people to be liberated, to show some abilities, talents. And, besides, team games also bring together.

Consequently, the created atmosphere of rivalry - on the one hand, and collectivism, mutual assistance - on the other, contribute to the revival of recreation, and this is the main task facing the animators.

2.3 Animators for children

One of the important areas of animation activities in hotels is animation for children.

On the territory of five-four-star hotels there are special children's clubs: "mini" - for children 3-12 years old, and "junior" - for young people 12-15 years old. Here, parents can leave their children for the whole day under the supervision of experienced animators (usually with a pedagogical education), to ride interesting corners for their pleasure, or lie quietly nearby on the beach.

The presence of a mini-club in the hotel is indicated by a large colorful stand installed in the hotel lobby, at the entrance to the main restaurant or to the beach, which lists the work schedule and upcoming events for children, so that guests can quickly orient themselves at the entrance to the hotel and determine where your child. The name of the mini-club is purely individual, but it determines the further policy and motto of this department ("Pink Hippo").

The work plan, as well as the general plan of animation activities in the hotel, is drawn up in advance and, possibly, adjusted during the classes, depending on the contingent of children present and other conditions. In this regard, they should be successfully combined and have the optimal number of sports and cultural events necessary for the development of the child.

Working in a mini-club as an animator is a lot of work, so this person must take into account a number of physiological and psychological characteristics of children of different ages, create such conditions that any child would be interested in it, and he could show and realize himself as a person.

To organize effective work with children, it is necessary to have appropriate rooms for children to stay in the summer months and in bad weather, equipped with various equipment for drawing, modeling, outdoor and educational games, etc.

Every day invariably begins with an acquaintance (children stand in a circle, say their name, repeat and remember the names of others) and has its own theme, which is revealed in the course of sports and educational activities and competitions, jointly staged small performances, concerts and holidays.

In the evening, everyone gathers for a performance where, dressed and painted with the help of animators, they play pre-learned roles on the stage.

So, the work of a mini-club in a hotel is a creative and painstaking process and the task of a children's animator is not just organizing children's leisure, developing their cognitive, physical and psychological spheres, but also such an organization in which every day spent by a child in a mini-club, would turn into a whole event, a holiday that will remain a vivid impression of his vacation.

Chapter3. Cultural and leisure activities

The basics of cultural and leisure animation of tourist services in hotels are:

an integrated approach to organizing events;

freedom of choice of these activities;

Theatricalization: the use of various techniques and all types of art (painting, music, literature), while the course of the event is determined by the scenario;

personification.

The traditional forms of organizing such events include:

carnival (folk festival in the form of a street procession, parade, masquerade),

Raut (a meeting of people that does not involve dancing);

banquet (mass meeting of people, based on plentiful refreshments);

Mystery (a theatrical performance of a play with a religious content);

raus (an event to invite the audience before presentations, cultural and leisure programs);

Ceremony (cult reverent / state / act, which is carried out in strict order / ceremonial /);

Show performance, mass spectacle.

In order to successfully compose an entertainment program for a hotel, it is necessary to determine a number of criteria, namely:

· a genre that creates a special atmosphere and sensations for the audience (drama, clowning, musical, etc.). At the same time, numbers and fragments should be combined in such a way that a single picture and the associated structure of the elements of this representation are formed;

the name of this show, which creates a mood and reveals its essence;

· a scenario plan, which indicates a list of elements, fragments, events in the process of their development, characters, their relationships and movement. There must be an opening, climax and denouement:

Scenario, i.e. detailing the points of the scenario plan, as well as work on the literary part - the study of monologues and dialogues, the study of speech style;

· Director's plan - translating literature into the language of action (if it is a production based on a literary work), compiling and coordinating a continuous effective chain, and working with technology, light and sound.

In addition, it is important - where this action will be played out (on a summer playground, in a bar, near the pool), to decide on the pace, rhythm, the inclusion of spectacular moments and the rehearsal period.

Evening shows are a major part of the hotel's entertainment program. They should be very diverse in content, staging, costumes and interesting for all vacationers. As a rule, all animators take part in them. The organizers strive to make each performance bright, colorful, memorable, each of them should have its own zest.

Evening shows are very different in form: this is a small everyday scene played out by animators, and a serious theatrical performance, in which spectators from the hall, guests invited in advance to a particular role can take part.

Conclusion

The global growth and development of tourism around the world has a great impact on the content and organization of professional tourism education.

According to experts, at present, the inclusion of animation programs of a cultural, educational, sports, tourist, and entertainment nature in the content tourist routes and trips, to the work of hotels increases their prestige and demand in the market of tourist services.

Having fun, a person or a group of people satisfies his spiritual needs, evaluates his own personality, analyzes his role on the scale of various subsystems. Entertainment processes are carried out both in natural and artificially created environments.

The entertainment industry aims to create conditions for entertainment, i.e. a set of phenomena on the presence of which the process of entertainment depends.

The social orientation of the development of the entertainment industry is expressed in the fact that it serves the formation of new personal and social needs, as well as the manifestation and development of needs under the prevailing prerequisites. The entertainment industry, solving multifaceted tasks (first of all, education, the formation of an optimistic mood, education, recreation, the development of a person’s culture), essentially forms and develops a person. Filling with entertainment, a person restores himself as a labor unit as part of his free time.

The experience of the development of the entertainment industry in various countries allows us to present the principal composition of its independent units.

The sphere of entertainment services to the population in the world practice includes tourism enterprises, including tourist accommodation facilities. A number of enterprises, organizations, institutions provide entertainment in the form of their non-core activities. In addition to hotels, these include recreation areas and historical sites.

The entertainment industry acts as an independent, relatively isolated link in the economic system, attracting significant material, financial, and labor resources. In this regard, entertainment industry enterprises are characterized by specific technologies, management systems, performance results, labor organization, and personnel.

The study of tourists as consumers of the specific results of the entertainment industry is certainly of great importance. In a broad sense, the joyful emotions of a tourist can be associated with any moment of a tourist trip (moving to a place of rest, the fact of changing one's location and the rest itself). Special activities are also carried out that purposefully evoke the corresponding emotions. The patterns of consumption of entertainment products should be studied in relation to the previous lifestyle of a person.

So, based on this work, we can draw the following conclusions:

1. International tourism is playing an increasingly prominent role in the global economy and is becoming one of its most important factors. Increasing importance is given to animation technologies in tourism.

2. In the modern world, in the conditions of fierce competition in the market of tourist services, it is impossible to imagine a hotel complex without organizing animation activities in it.

3. Animation in hotels is of great importance in creating a favorable psychological climate in the hotel, thereby creating the prerequisites for the repeated arrival of guests, which significantly increases the image and income of this hotel.

Animation as an independent branch of the hotel business appeared in Russia, when 5 years ago in the first hotel of the HELIOPARK Hotels & Resorts chain, the HELIOPARK Country Resort near Moscow, animation services were organized for the first time, which already then differed from Western models. Since then, the Russian approach to animation, adapted to the needs and mentality of domestic tourists, has been consistently developed by the chain's specialists. Today, the professional organization of animation programs is still the hallmark of the HELIOPARK Hotels & Resorts chain and an indispensable attribute of recreation in country and resort hotels of the chain.

In Russia, the most traditional forms of animation are "Neptune's Day" in summer, the construction of a snow fortress, the creation of an ice sculpture, snowball fights in winter, "Knight's Tournament", "Gladiator fights", extreme games "The Last Hero", " desert island". In any Russian city, the service program can include a visit to a Russian hut - real or stylized in antiquity. Tourists can be taken there on troikas with bells, show a theatrical performance: "ancient masters" in Russian national costumes weave carpets on a loom; weave baskets, baskets, bast shoes; cut out spoons, bowls; Russian folk songs and dances are performed.

You can also prepare a program in the form of a ritual holiday "Russian Loaf". Wooden benches and tables are placed on the clearing. In the center is a Russian stove, which is heated by firewood. Accordion, balalaika sounds, folk songs create a special flavor. Girls in elegant sundresses with kokoshniks greet guests with bread and salt. Tourists cook pies, bagels, gingerbread, loaves, try hot pastry, receive books with recipes for cooking Russian folk dishes as a gift.

It will be no less interesting to take part in the Tournament of Heroes, where there will be a meeting with Ilya Muromets, Dobrynya Nikitich and Alyosha Popovich. For this, a fortress is being built, a theatrical performance takes place: horse racing, javelin throwing, archery, weight lifting, sword fighting, passing an impromptu medieval obstacle course, a manifestation of ingenuity and resourcefulness. Each new competition puts the participant before a choice: to leave the race or continue the fight for the title of "Bogatyr of the Russian Land".

Tourists can also get into the "gypsy camp": a clearing, wagons, tents, horses, a bear tied to a tree, a fire. Guests are treated to wine, gypsy songs are heard, beauties in colorful clothes perform incendiary dances. And the old gypsy will predict fate by cards or tell fortunes by hand.

This is a Russian exotic. Of course, in different countries there is a variety of cultural and entertainment programs - from traditional to exclusive. Some of them may well be borrowed by our resorts. For example, in Colombia they arrange tomato fights, in Italy - orange fights, in Thailand and Indonesia - banana fights. The main thing is that fruits and vegetables should be soft so that the opponents do not cripple each other. Our tourists will surely take part in such events with enthusiasm.

In the territory of many resort complexes In Tunisia, you can meet the bazaars on wheels, which come for one day and demonstrate an oriental folklore show with belly dancing. In Sri Lanka, festivals "Dances of the East" are held every Sunday, everyone can take a short-term training in the art of oriental dance. We have a fashion for Arabic dances in full swing - a few lessons for vacationers would be very appropriate.

In Italy, groups of animators arrange theatrical show performances in Rome - gladiator fights in the Colosseum, torchlight processions of the crusaders, competitions of knights in the Pantheon temple of all gods, renaissance balls. Here, the analogy with the tournaments of Russian heroes, which we spoke about above, is quite appropriate.

In the Czech Republic and Hungary, the show programs "Meeting with a Ghost" have been developed - theatrical performances in which animators play tourists and involve them in amazing, chilling adventures. In Russia, with evil spirits, too, "everything is in order", and there are many fans of adrenaline.

Bibliography

1. Akimova G.E. "The best games for children from 2 to 7 years old", St. Petersburg, 2011.

2. Gulyaev V.G. "Organization of tourist activities", Moscow, 1996.

3. Dolmatov G.M. "International tourism business: history, reality and prospects", Rostov-on-Don, 2009.

4. Zorin I.V. “Personnel management. Career planning in tourism. Moscow, 2000

5. Kvartalnov V.A. "Finance and statistics", Moscow, 2003.

6. Kotler F. “Marketing. Hospitality and tourism”, Moscow, 2008

7. Chebotar Yu.M. "Tourist business", Moscow 2010

8. Chudnovsky A.D. "Hotel and tourist business", Moscow 1998.

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UDC 796.5/338.48

ANIMATION ACTIVITIES IN HOTEL RESTAURANT

SERVICE V.K. Nesterovich,

head of the center for advanced training and retraining of personnel,

A.A. Shilov, student,

Institute of Tourism, Belarusian State University of Physical Culture, Minsk

The scientific substantiation of animation activities in tourism is determined by the growth of tourist flows in certain areas. Recreation and cultural program is meant as a whole for both groups and individuals. There was a huge number of opportunities to travel within the territory of the republic and outside the state. As a rule, tourist routes provide for cultural and

entertainment. Animation events today depend on supply and demand.

Key words: hotel service, animation activity, personnel.

The entertainment, leisure and sports sector plays an important role in the overall infrastructure of the hospitality industry and solves various problems: education, upbringing, cultural development. Filling your leisure time with entertainment and sports, a person rests and recuperates, cheers up. The enterprises and organizations of the entertainment sector include circuses, zoos, attractions, game libraries, recreation parks, as well as a variety of entertainment enterprises - theaters, cinemas, concert halls, philharmonic halls, etc.

Enterprises of the entertainment and sports industry have recently acted as independent and separate units, attracting significant material, financial and labor resources.

Hospitality enterprises play a leading role in business contacts with enterprises providing entertainment, leisure, recreation and sports services. In addition, animation services are being formed in hotels that organize additional leisure and recreation for guests. Many hotel enterprises have their own sports facilities: swimming pools, tennis and golf courses, water attractions, cinema and concert halls, etc.

Tourists who are going on a trip are interested not only in the conditions of accommodation and the excursion program, but also in the presence of an animation team in a given hotel, boarding house or resort complex.

Animation teams work with tourists throughout the day, up to 16 hours a day. In the morning they are invited to game and sports and recreation programs, in the afternoon - to theatrical performances, in the evening they organize colorful shows, birthday celebrations, dating evenings, dance evenings, etc.

Animation programs include sports games and competitions, dance evenings, carnivals, games, spiritual activities, etc.

The animator is the same artist, and all his activities require constant dedication. Becoming an animator is not easy. The animator must initially be proficient in certain

skills and abilities, as well as to have psychological readiness for this work. Beginners are taught all this - from overcoming the language barrier to the art of transforming into your character. In addition, special seminars and practical classes are held on dancing, developing programs for the season, holding sports games and competitions. Every two weeks the animation program changes, so the animator's working day is very busy.

For children and adolescents, game programs, water attractions, excursions, horseback riding, competitions, demonstrations of feature films and animated films, and the work of various circles are offered. The main task of the hotel manager is to ensure that tourists, forgetting about everyday life, get the most positive impressions from their vacation.

The animation management structure can be represented as the following diagram.

ANIMATION MANAGEMENT STRUCTURE

General manager of the hotel

Chief Manager Animator

Animator - organizer

Animators performers

Children's Theater

Recreational Creative

Artistic Hobby

Cultural and entertainment Sports

1 ____________________________ i

Extreme Educational Cultural

(adventure) cognitive

The leading role in the animation system is assigned to the chief animation manager. He reports only to the general manager, who in turn reports to the hotel owner.

The chief manager of animation activities, as a generalist, is called upon to identify, satisfy and develop the socio-cultural interests of different groups of the population, develop targeted animation programs and social technologies for their implementation, stimulate innovative movements in the field of tourism, manage the economic mechanisms for organizing animation activities, and introduce effective pedagogical methods. development of cultural and aesthetic creativity. Manager-animator must know the psychological and pedagogical foundations of time management

the team with which he works, to be a leader in a variety of tourist teams that differ in age, composition, education, social status, to be able to influence the opinions of others.

The propensity for leadership is important, namely: the ability to take the initiative, attract and direct the attention of others, offer them a solution, the ability to speak the language of their supporters. Managers-animators must have high business skills, deep knowledge of people's psychology, practical skills in working in a well-established mechanism.

The methodologist-animator is engaged in the preparation of scripts and staging of the show, the development of costumes and rehearsals.

The organizer-animator provides the organization of the process of animation activities with everything necessary.

One of the important areas of animation activities in hotels is animation for children.

On the territory of five-four star hotels there are special children's clubs: "mini" - for children 3-12 years old, and "junior" - for young people 12-15 years old. Here, parents can leave their children for the whole day under the supervision of experienced animators (usually with pedagogical education) to travel to interesting corners of other countries, or lie quietly on the beach. The work plan, as well as the general plan of animation activities in the hotel, is drawn up in advance and adjusted during the classes, depending on the contingent of children present and other conditions. In this plan, there should be an optimal number of sports and cultural activities necessary for the development of the child.

Working in a mini-club, the animator takes into account a number of physiological and psychological characteristics of children of different ages, creates such conditions that the child would be interested in it. To organize effective work with children, there are appropriate rooms for children to stay in the summer months and in bad weather, equipped with equipment for outdoor and educational games, drawing, modeling, etc.

The work of a mini-club in a hotel is a creative and painstaking process, and the task of a children's animator is to organize children's leisure, develop their cognitive, physical and psychological abilities, so that every day a child spends in a mini-club turns into an event, a holiday that will remain a vivid impression from rest.

The development of animation activities is an urgent problem that requires the use of international experience. Given the increased consumer demand for

animation programs and an increase in tourist flows is necessary

develop programs for various categories of tourists. It is necessary to pay serious attention to the selection and training of personnel for the animation service.

In Belarus, the problem of staffing animators in tourism activities has not been resolved. Given the importance of animation activities both for society as a whole and for the income of tourist complexes, it is necessary to pay serious attention to the training and selection of specialists for the animation service. The tourism industry today is a large economic complex in which many people are employed, the image of the entire tourist complex depends on their qualifications. In this regard, new professions and new educational institutions involved in the training of tourist personnel have appeared. However, creative, professionally competent specialists are not enough, and it is almost impossible to find a good animator in Belarus.

Very high hopes are placed on tourism educational activities: training in sports animation will allow you to lead a healthy lifestyle, recreational, cultural, creative animation will solve the problem of spiritual health, tourism enterprises will be able to serve tourists with high quality.

Literature

1. Kabushkin, N.I. Management of hotels and restaurants / N.I. Kabushkin, G.A. Bondarenko. Minsk, 2003.

2. Garanin N.I., Management of tourist and hotel animation: Textbook / N.I. Garanin, I.I. Bulygin. M., 2004.

3. Kotler, F. Marketing. Hospitality and tourism / F. Kotler. M., 1998.

GOU SPO College of hotel management "Tsaritsyno" No. 37

Course work

By discipline"Organization of service in the hotel"

On the topic"Animation programs: tasks, goals, prospects"

Performed:

Student group MG-34

Arutyunova Isabella

Specialty 100105

Teacher:

Yudina E. A.

Moscow 2007

1. Introduction………………………………………………p.3

2. Animation service in hotels

2.1. Creating a certain climate in the hotel…………………………………………p.6

2.2. Personal qualities of the animator……………………page 11

3. Animation programs in the hospitality industry

3.1. Forms and tasks of animation programs……p.18

3.2. Sports and recreation direction ...... p. 24

3.3. Animators for children…………………………..page 26

4. Cultural and leisure activities………………page 29

5. Animation in Russia…………………………………p.32

6. The concierge is the same animator…………………………p.36

7. Conclusion…………………………………………p.39

8. List of references…………………………………p.42

Introduction

The hospitality industry is quite difficult to give any specific and capacious definition due to the huge number of industries that make it up.

Enterprises of the entertainment and sports industry act as independent and separate units, attracting significant material, financial and labor resources.

Animation teams work with tourists throughout the day: in the morning they invite them to game and sports and recreation programs, in the afternoon to theatrical performances, in the evening they organize a colorful show, birthday celebrations, dating evenings, dance evenings, etc. Children and teenagers are offered game programs, water rides, excursions, horseback riding, competitions, demonstration of feature and animated films, work of various circles. Such activity is especially popular on vacation in Turkey, Egypt, Greece, Spain, and Cyprus.

The topic I have chosen is interesting and relevant, since a special place in hotel enterprises at the present stage of development is occupied by an animation service that provides organization of animation activities for tourists. It is animation that is the source of a large additional profit for the hotel, and the attractiveness of the tourist product, therefore, all modern hotel enterprises are interested in professionals of this profile. In my work, I will reflect all areas of animation programs both in Resort hotels and business hotels.

2. ANIMATION SERVICE IN HOTELS

2.1. Creating a certain climate in the hotel

Each person, moving into the category of a tourist, in a sense changes internally and expects from the upcoming vacation not just physical and psychological recovery of the body, but also something special and unusual. The hotel should become that place, an extravaganza, a fairy tale where they could plunge, discover a completely different world of the universe and forget for this week, two, three pressing problems of their real life.

And one of the main tasks facing the management of the hotel that receives tourists is not to deceive these expectations.

Therefore, in training hotel staff, in addition to professional knowledge, skills and abilities, managers necessarily pay attention to such qualities as tact, friendliness, delicacy, sociability, the ability to listen carefully and promptly respond to the difficulties and problems that a tourist has, so that he feels himself the most dear and welcome guest. One of the components that creates the psychological atmosphere of a good holiday is a friendly attitude towards guests and an indispensable, sincere smile on the faces of serving people. This is that “plus something else”, that zest, which, although not included in the price, but only implied, plays a big role in creating the image and complete image of the hotel, enlivening the diverse range of services and equipment provided.

In addition, the hotel administration tries to organize work based on an individual approach to each client.

VIP clients require a special approach. The name itself speaks for itself - these are very important people: politicians, artists, big businessmen and other well-known personalities. The administration prepares in advance for their meeting, sends champagne, fruit to the room, organizes an additional security system, offers additional services, reserves places in special restaurants, organizes transfer from the hotel to the airport, etc. Visiting the hotel by VIP clients improves the image of the hotel, significantly increases his income affects the rate of development of the hotel.

2.2. Personal qualities of an animator

It depends on the qualifications of the animators: how long will the tourist remember this rather short vacation in this hotel.

Animation is a whole industry in hotel service, an integral part of the entire service of a club-hotel (restaurant, sports ground, swimming pool, etc.). Animators are essentially the same entertainers who are hired so that none of the guests get bored. In a word, the animator is the soul of society, the person who must keep the mood of the public at the highest level. After all, it is not in vain that the very word "anima" in translation from Latin means "soul", "spirit". But here, too, the main thing is not to overdo it and do everything so that the guests are satisfied with the rest and the work of the animation team.

Animator - the same artist, and all his activities require constant dedication - daily, every minute, for fifteen or more hours a day. Not everyone can withstand such an active and stormy rhythm, which is why it is so important to organize the work of animators well. A good animator is half the success of any event. Whether it's a birthday, wedding or corporate party. The era of template holidays with toastmasters, toasts and traditional, boring contests has long passed. The new century dictates new standards of the holiday. And the animators play an important role here.

Training of animators is carried out today by many organizations, because this is really the profession that is needed in the field of celebrations.

Animation management structure can be imagined as follows:

Hotel general manager

animation manager

Methodist-animator Organizer-animator

Animators-performers

The chief in the animation system is the animation manager. He reports directly to the General Manager, who in turn reports to the hotel owner.

The fundamental feature of a specialist animator is that knowledge of sociology, economics, political science, law, management theory, the basics of directing and a number of other socially significant and highly prestigious sciences today is not an end in itself, but as an essential means of implementing the leading metafunction of socio-cultural activity – introducing a person to the achievements of world culture, the comprehensive development of his creative potential.

Managers-animators must have high business skills, deep knowledge of people's psychology, practical skills in working in a well-established mechanism.

The Animation Manager reports to:

· methodologist-animator (choreographer), who is engaged in preparing scripts and staging shows, developing costumes and conducting rehearsals;

An organizer-animator who provides the organization of the process of animation activities with everything necessary.

Becoming an animator is not easy. The animator must initially possess certain work skills and abilities, and must also be psychologically prepared for this work.

The morning starts at seven o'clock. Personal hygiene, exercise, breakfast.

At nine in the morning, the animators gather for a meeting where the organizational issues of the upcoming day are resolved, after which communication with the guests begins - yoga classes, morning exercises.

After lunch and water gymnastics in the pool there is a break until dinner, but dinner is followed by the most intense animation program: performances, dancing with guests, socializing in bars, entertainment shows.

Singers, professional dancers and musicians work together with the animators, who are often specially invited for the evening and paid by the hotel administration.

With well-developed systems of club recreation, a large number of specialists in the field of animation activities are required.

3. ANIMATION PROGRAMS IN THE HOSPITALITY INDUSTRY

3.1. Forms and tasks of animation programs

At present, a completely new direction has begun to be actively used all over the world - animation, that is, the revival of recreation and the organization of direct impressions from personal participation in events.

This phenomenon in tourism is born of competition between resorts of equal magnificence in interiors and service.

Animation (from the Latin anima - soul; animatus - animation) or leisure, human activity, primarily associated with recreation (from the English. Recreation - recuperation). In the Explanatory Dictionary of Tourist Terms, the concept of “recreation” is defined as “extended reproduction of human strength (physical, intellectual and emotional)”. The Tourist Encyclopedia defines recreation as "the restoration and development of a person's physical and spiritual strength through recreation, including tourism."

The moral and psychological climate in society, its cultural level, physical and moral health depend on the organization of leisure of the population.

Recreation is the restoration of human strength.

Rest is a means by which a person’s strength and working capacity are restored.

Leisure can also be defined as a means of restoring a person's strength in the course of his activity (for example, amateur activities); i.e., leisure is part of rest, since it does not include time for sleep and other indispensable costs that we could call rest (Fig. 1).

Rice. one. recreation

Tourism is one of the most active and interesting types of leisure, combining exciting and educational activities at the same time. In campaigns, trips, travels, patience, courage, endurance, curiosity are brought up; cognitive activity is encouraged on excursions; interest clubs develop creative abilities.

Animation is a new direction in tourism, which is called upon to “breathe the soul” into tourist programs and thereby attract participants to them. Consequently, an animator is a specialist who develops individual and collective leisure programs, orienting a person in a variety of leisure activities, organizing a full-fledged leisure.

A recreation program is a plan for conducting tourist, sports and recreational, cultural, educational and amateur activities, united by a common goal or idea.

Animation as a factor of human social activity acts as a form and method of studying the current practice, which requires professionally trained specialists in this area of social activity.

In the evening, the same animators organize a colorful show involving tourists. As a form, animators have bright T-shirts. On the T-shirt there is a card with the name of the animator and the flags of the countries whose languages he speaks.

Preparation and development of animation programs is a special activity of the tourism industry. They include sports and competitions, dance evenings, carnivals, games, spiritual activities, etc.

A recreation program is a plan for conducting tourist, sports and recreation, cultural, educational and amateur activities united by a common goal or plan.