The market is divided between several major travel agencies:
"GAMALIA", "SAM", "YANA", "EXTRAORDINARY", "TEZTUR", "TURTESS", "KARYA TOUR", "ANEXTOUR", "GALOPOM IN EUROPES", "A NETWORK OF BURNING TRIP AGENCIES", SAGA, "ROSA VETROV ".
However, most of their products (tours) are sold through retail points of sale of small travel agencies (except for “GALOPOM IN EUROPE” and “CHAIN OF AGENCIES BURNING TOURS” are franchise networks selling tours of “their” tour operator).
The main target groups to which their advertising is directed: the middle class (primarily office workers) and youth, students
Depending on the season, the demand for different destinations changes. Bursts of tourist activity of "beach" holidaymakers - from early spring to late autumn. From late autumn to late winter - ski resorts.
The key points when buying a tour can be the following:
Price factor
Responsive attitude of the manager when choosing a tour
Customer confidence that this company knows what they are selling
Confidence of the customer that for his money he will receive exactly what he expects, without surprises, for example, with a room, when checking into a hotel
The popularity of a particular resort
Good impressions from the past vacation and a desire to visit the place again
Council of Friends Target audience: 20-50 years old
From $ 800 per month
Education: higher, specialized secondary
Willingness to try something new
Existing buying behavior patterns:
Have a vacation budget. I have been saving up all year. Looking for a vacation within this budget. Every $ 10 is important.
There is a free week, why not go on vacation, but I don't know where yet. I am willing to pay depending on what I chose.
Honeymoon... The budget is limited, we will choose everything very scrupulously, but at the same time, not the worst.
For sporting events (football, Olympics, etc.). Lodging and transportation are not that important in principle. The main thing is to buy everything together, as a package of services.
Our clients:
Office workers who can rummage through our web site all day, choosing tours. They will make a couple of calls before buying and come to the office once for payment.
People "originally from the USSR", from 40-45 years old, of average income, are accustomed to buying "vouchers", choosing between Crimea and Sochi. Instead of the words all-inclusive, they prefer “three meals a day”.
Young people a la students who need to hang out for a week or two. A savage is no longer acceptable, but there is still no money in 5 stars.
Mother father me. Families with children from 1 year old. Problem statement: It is necessary to develop a name for the travel agency.
The name should correspond to the field of activity of the company (tourism, travel, recreation), or indicate associatively to this area, but at the same time you should not focus on the template words for travel companies "tour", "travel", well-worn images (Columbus, Continent, Equator etc.), especially since most of them have long been used among names in this area.
The positioning of the company is based on competence and a personal approach to the client: here they will choose what is right for you. They know how to help you optimally combine all your vacation requirements and choose the best deal.
Possible associations / emotions:
An old and good acquaintance (Crusoe, Captain Grant, Vrungel)
Traveling characters (Columbus, Marco Polo - it is ESPECIALLY important to check the search engine if there is such a company)
Correctness (the feeling when we hold the encyclopedia in our hands, they say everything is so accurate and unambiguous here) (Master, Virtuoso, Atlas of the World, Globe, Compass, Compass, Chronograph)
Epic and Historical (Atlantis, Aeneid, Odysseus, Argo, Silk Road, From Varangians to Greeks)
Confidence and reliability (Three Whales, Captain, Admiral, Navigator, Route)
Joy (Sunny day, Victory, Rainbow, Delight, Extravaganza, Grand Prix)
Waiting for a pleasant surprise, holiday (like waiting for a gift under a Christmas tree in childhood) (Fiesta, Carnival, Scarlet Sails)
Flirting (Evening Breeze, Rendezvous, Meeting, Night Pier)
Neologisms are possible only Russian or Ukrainian. No foreign language neologisms.
Submission form: RUSSIAN AND UKRAINIAN spelling.
Example: evening evening
(words separated by a space to trigger auto-rejection).
Number of words 1-2 Additionally: It is necessary that the Russian and UKRAINIAN spellings are as identical as possible.
Example: water water, evening evening.
Unsuccessful option: World of travel Svit Mandriv
A foreign name is possible if all other conditions are brilliantly met.
At the same time, words like "Fiesta", "Bravo" are not considered foreign languages, that is, words like them that have long been included in our language (Russian and Ukrainian) can be used.
Before submitting the name, check it in a search engine, if such a travel company exists on the Ukrainian market, the name does not need to be offered.
Among the existing Ukrainian travel agencies I like the names of the following: "Fiesta", "Marco Polo", "Kiev Sputnik", "SAM" (slogan "Choose yourself!"), "Gallop across Europe", "Extravaganza" (slogan "Extravaganza of travel") ...
As bad examples:
Larisa-Tur, Maria-Tur, Boris-Travel and in that spirit (and everything related to the names of people with the prefix -tour), Super-Tour, Hot-Tour (banal English words with the same prefix -tur, -travel) , Columbus, Magellan, Equator, Continent, Mainland, Compass (and other tourist platitudes), TourGO, TourON (in other words, English neologisms that will not be understood either there or here).
Variants from the first generation, which did not fit in the first place because they are busy or too commonplace, or these are foreign words:
Comtour \ Comtour
Suntur - sunny tour
Pantur all tours
Golfstream
Concord
Nova-tour
Route
Dobre tour
Turizman
On a hike (vpohod.com.ua - free)
Walking
Exomir
Continent
Eurovoyage
Pilgrim
Magellan
The topic of the tour should not be confused with its title. The name of the excursion does not always fully reflect its theme.
The purpose of the title is to activate the attention of tourists, to interest them, to prepare the audience for the upcoming excursion.
In formal logic, the word "name" is sometimes replaced by the word "name". The name of the excursion (her name) is a linguistic expression in direct or indirect form, indicating its content.
The name of the excursion should express one meaning, here you should avoid homonymy, that is, the possibility of giving the name different meanings.
The names of the excursions should be accurate, not allowing ambiguous interpretations like: "On the roads of the Great Patriotic War", since it is unclear which of the wars the topic is devoted to - 181.2 years or 1941-1945. The names "Battle of Moscow", "Borodino battle", "Childhood years of the great Russian poet" will require the same clarification.
The name of the tour can be simple or complex. In a complex title, its second part, as it were, supplements and explains the first. For example: "Small earth - the legendary springboard of courage", "Sayano-Shushenskaya hydroelectric power station - the pearl of hydropower", "Krasnoyarsk state reserve" Stolby "- a unique natural monument", "South-western district of Moscow - a region of mass housing construction."
The same topic may have several titles, depending on the composition of the participants and on the task at hand. For example, in Leningrad sightseeing tours in the city are named: "From old Petersburg to socialist Leningrad", "The city of the great Lenin", "Leningrad today and tomorrow", "Leningrad from the ship", "Know and love your city" (for children). Variants of names for evening excursions-walks: "Evening Lights Tell", "Visiting the Evening City", "Evening Riga".
A production excursion to an automobile plant is called "By the golden hands of workers", "The heart of an automobile plant", "A story about the main conveyor", "People of the fiery profession" (about metallurgists), "People are lighting stars" (about miners and the custom of lighting stars over copra the best coal mines), "A Journey into the World of Letters" (printing house), "The Smell of the Native Land" (to a field-growing state farm).
The names of many thematic excursions are expressive: "Bronze and granite will tell", "They remember the Don steppes" (on the places of battles of the First Cavalry Army), "Legends lead them", "We took away its soldiers from the Entente", "Fate is behind each name, for each name is history ”,“ Heroes of the Senate Square ”,“ There was a village of Krasukha on earth ”.
The name of the excursion can be words from popular songs, for example: “Soar with fires, blue note”, “Where does the Motherland begin”, “Along the river, along and along the Kazanka” (motor ship), “On the wild bank of the Irtysh”; lines from popular poems: "Kazan rises as a legend", "Again she is a native side" (Nekrasovskaya Karabikha); various expressions that have become winged: "Vladivostok is a city of ours", "People, be vigilant", "Intendant of the revolution" (about the People's Commissar of Food A. D. Tsyurup).
Good night, Yuri!
1. You wrote: "in addition to different Turkey, Egypt, Thailand, Spain, etc. (the so-called" mass destinations "), we have interesting proposals for Europe (in particular, France, Italy), Greece."
After this listing, you can be assigned to a company that sells "beach tours".
2. You wrote: "At the same time, Turkey is the sea and" all inclusive ".
This is a big plus of Turkey, which it once introduced and developed beach tourism.
Turkey's positioning is "Cheap Holidays".
3. You wrote: "and France is France. Interesting, not from the bus window, practically art history tours."
Many people associate France with excursion tourism.
4. You wrote: "And there is Altai."
What Altai? There are two of them. At exhibitions and even then the difference is difficult to determine. They all pull the blanket over themselves.
5. You wrote: "And there are places in Altai that are little visited, for" advanced users ". This is the real Altai".
To avoid problems with the client, you need to understand what target audience we work for and meet its requests.
6. You wrote: "Ecotourism, Ethnic tourism. Horse, walking and car tours. Excellent hunting, fishing. Own tourist base. You can talk about historical and cultural values and all sorts of sights of these places for hours. There are too many of them."
6.1. Ecotourism - maybe Altai, or maybe the Ulyanovsk region, or the Orenburg region. Nobody owns this concept in Russia.
6.2. Ethnic tourism is more likely Tatarstan.
6.3. Horseback riding tours - Kabardino-Balkaria.
6.4. Walking tours. I am at a loss to answer, because I do not fully understand what value you put into it.
6.5. Car tours - along the Sayan Ring? Or how?
6.6. Hunting - the north of Russia.
6.7. Fishing - Volga, Far East, Baikal.
6.8. Where can we go without a camp site in Altai. Without a tourist center there is nothing to talk about.
6.9. Historical and cultural values. The strongest are in Moscow, St. Petersburg, the cities of the Golden Ring, Kazan, Nizhny Novgorod ...
7. You wrote: "If we talk about the differences between our company, then this is probably a kind of cultural orientation of our tours."
That is, "Culture"?
8. You wrote: "In addition, there is a great desire to engage in inbound tourism - now we are preparing a presentation in Altai for foreign tourists. The issue of correct positioning and ways of promoting our product on the foreign tourists' market is not yet fully understood for us."
This is the most difficult question. Because, first of all, I do not understand what Altai we are talking about.
Secondly, you need to understand what the authorities think about the advancement of the region.
Thirdly, it is necessary to understand what is remarkable about the region, what are its pros and cons.
Fourthly, we need to understand who our competitors are. What are their strengths, weaknesses, opportunities ...
Fifth, carefully study the travel market in Russia and neighboring regions of Kazakhstan, China, Mongolia.
Sixth, find a distinctive position.
Seventh, to understand how useful it can be to us.
Eighth, to understand how much we can implement it.
Ninth, choose the right marketing communications.
Tenth, it is correct to insert.
The job of travel agencies is to help people travel. They handle travel arrangements and take care of all the related details, such as booking tickets, hotels, etc. Now in this field of activity there is quite a lot of competition, so it can only benefit.
A great travel company name should attract attention, be creative and memorable. It can help you attract more customers as well as create a first impression of your business.
Without a doubt, any words that are associated with, vacation, vacation, travel will do. Alternatively, you can use words related to travel in a foreign language. For example, travel, voyage, journey. If you work in any specific area, for example, you organize tours to Europe or cruises in the Mediterranean Sea, use this in the name of your travel agency. Let potential customers find you. Let it be catchy, not very difficult, and as creative as possible.
Not sure if you can handle it? See what name other owners have come up with travel companies... Come up with a few options and choose the one that will help you stand out from the competition and attract customers.
Examples of names and logos of travel companies
Key words in this industry:
travel, map, vacation, tour, adventure, luxury, sea, islands, beach, attractions, hike, all inclusive, mountains, cities, world, explore.
How to create a logo for a travel company?
Besides, you probably also need a logo. Logaster is an online service for creating logos and corporate identity. In just a few minutes, you can get dozens of ready-made logos based on your theme.
We will tell you how to develop an original name for a travel agency.
Tourism and its derivatives
The easiest way to tell about your activity is to mention it in the title. Tour, tourism, tourist - it is from these words that you have to make a start in the name of your business with this option. It is noteworthy that these words will be understandable in both Cyrillic and Latin, so you can safely use both options or mix them. This is exactly what the owners of the companies Diplomat Tour, Metro Tour, Turtrans-Voyage, El Dorado Tour, Anex Turism Group, Biletur, Tez Tour, Pegas Touristik, MosGorTour, Anex Tour, Bridge Tour, Sunrise tour, Turbinaria, Mirotur, Solntsetur, 1001 tour , Tours here, Leto Tour, Turbo and others.
Associative row
This method is similar to the previous one, since it also evokes direct associations with the activities of the company. Travel and its derivatives, voyage, rest - use these words when choosing the name of a travel agency. By the way, the word "travel" has long been included in everyday use and does not need translation. Examples: Travel Store, Mouzenidis Travel, Online Voyage, Level Travel, Bon Voyage, Travel Industry, World Travel, Leisure Store, Travelata, SunLight Voyage, Travel Good, Travel Club, Alfatravel, Flagman Travel, Meridian Travel and others.
Example title for a travel agency Specificity of activity
From the name, your customers will understand that you are their best guide to a certain place on the map. Secondly, you will get rid of incoming requests not on the topic of your case by name alone. For example, China Travel, Alphabet of Spain, Discovering America, AsiaGO, Ayurveda Tour, Dominican Republic, Salute Paris, RussiaDiscovery, Pronto Tour, Cruises around the world, Cuba nearby, Turkey for you, All inclusive, Fly to Thai, Hello Europe and others.
If you specialize in travel to only one part of the world or country, then it is better to warn about this in advance. Price range
Carefully planned tours to distant lands and exotic locations are not the same as last minute deals, both in price and in potential audience.
Place all the dots on the i in the name of your travel agency and you will attract your customers
Examples: Cheap Trip, My Last Minute Tour, Bank of Last Minute Tours, 99 euros, Exotic Travel Club, Last Minute Tours, Lux Holidays, Premium Travel, Cheap Tour, Tour Boutique and others.
Creativity
You can stick to the reference to travel as a basic requirement, or you can do without it. There are no restrictions, the main thing is a sonorous and evocative name. Examples: Paints of the World, Seven Wonders of the World, Kaleidoscope, Miklouho-Maclay, World of Wanderings, Fly to Fly, Columbus, Yellow Elephant, I Fly where I want, Dream World, Cactus, Without nerves, Discovering the world, Without transplant, Dolphin, Robinson, Mandarin summer, Vacation Boniface, Horizon, Albatross, Scarlet Sails, Lotus and others.
It's easier to come up with an original name for a travel agency than it seems What to call a travel agency in Russia?
The peculiarity of the domestic tourist business is that our people visit Turkey more often than they travel around their native country. But what endless possibilities open up for a tourist in the Russian open spaces! Geysers of Kamchatka, Vladivostok bays, harsh northern nature, lotus fields of the Volga delta, the most high mountain Europe, hiking in the Urals, the cleanest lake in the world, Lake Baikal ... You can really surprise with your travels across Russia. Especially if overseas package tours are already boring.
If tourist import substitution is your path, then be sure to indicate this in the name of the travel agency Examples: Discover Russia, Muscovy, Walking in St. Petersburg, RussiaDiscovery, From Vladivostok to Kaliningrad, Russian open spaces, Port of the seven seas, Discovering Siberia, Our travels, Travel Russia, Travel with us, Russian resorts, Russian guide, Golden ring, RuTravel, Fatherland , White nights, Ways and processions, Nakhodka and others.
Conclusion
The interest in tourism continues. Independent travel are gaining popularity, but the good old package tours are still in demand. If you can offer something really special, then clients will not be long in coming, and a suitable name will only orient them to contact you.
A well-chosen name can become a brand that you will rely on when developing your business.
Be guided not only by your own taste, but also by the specialization of your travel agency, as well as the pricing policy.
You can attract new customers by name alone! But how exactly to do this is up to you. Good luck!